AI and the Future of Digital Marketing
The way people search for businesses is starting to change—and it’s not a subtle shift. AI tools like ChatGPT, Google Gemini, and DeepSeek are beginning to shape how customers ask for recommendations online. Instead of browsing a list of results or clicking on ads, users increasingly expect direct, curated suggestions. And when that happens, only a handful of businesses will be recommended.
Self-Storage Marketing in the Digital Age
In the dynamic landscape of the self-storage industry, marketing strategies are continually evolving to meet changing consumer behaviors and technological advancements. This evolution has seen a shift from traditional advertising channels to digital platforms, and now, the integration of artificial intelligence (AI) is poised to redefine how facilities attract and retain customers.
Revenue Management in Self-Storage: Strategies for Sustainable Pricing
Revenue management has become an essential tool for maximizing profits in industries like aviation, hospitality, and car rentals. Airlines price their tickets dynamically based on seat availability, hotels adjust rates depending on occupancy, and even ride-hailing apps implement surge pricing to capture peak demand