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The Art of the Squeeze: Self-Storage in a Tariff-Tangled World
As trade tensions escalate and markets wobble under the weight of unpredictability, the self-storage industry finds itself navigating a tariff-tangled world. What started as modest import duties has morphed into a full-blown global economic squeeze. Here’s how investors and operators are adapting—and why self-storage might still come out stacked and standing.
From the archive — 18 essays · EN / ES
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How Much Is My Self-Storage Business Worth? A Guide for Spanish Operators
Spain’s self-storage industry has entered a period of accelerated transformation. Since 2019, the number of facilities across the country has more than doubled, driven by a confluence of…
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AI and the Future of Digital Marketing
The way people search for businesses is starting to change—and it’s not a subtle shift. AI tools like ChatGPT, Google Gemini, and DeepSeek are beginning to shape how…
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Revenue Management in Self-Storage: Strategies for Sustainable Pricing
Revenue management has become an essential tool for maximizing profits in industries like aviation, hospitality, and car rentals. Airlines price their tickets dynamically based on seat availability, hotels…
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Europe’s Self-Storage Market: A Rising Star for Institutional Investors
In recent years, the European self-storage market has transitioned from a niche segment of the real estate industry into a key focus for institutional investors. With urbanization, limited…
Beyond Lock & Key
Insights, trends and strategies for self-storage investment, development and operations across Europe and emerging markets. New essays, roughly fortnightly.