An independent journal on the business of self-storage across Europe and adjacent markets.
SSP Europe covers the economics of self-storage — how facilities are valued, how they are run, and the forces reshaping the sector across Europe, Spain, and the Middle East.
It is written by Serge Kaouane, who works in and around self-storage development, investment analysis, and operations. The writing is analytical rather than promotional: each piece works through one question, with real figures where they exist and clearly flagged estimates where they do not.
What is covered
- Market trends — supply, demand, and where the European market is heading
- Investment & valuation — how storage assets and businesses are priced
- Legal & regulation — planning, licensing, and the regulatory grey areas
- Operations & strategy — pricing, revenue management, the day to day
- Marketing & technology — customer acquisition, AI, and search
- Global perspectives — what is happening elsewhere and why it matters here
New essays roughly fortnightly, in English and Spanish. To get them by email, subscribe here.