Spain’s self-storage industry has entered a period of accelerated transformation. Since 2019, the number of facilities across the country has more than doubled, driven by a confluence of structural and behavioral shifts: rising urban density, changing lifestyles, the growth of ecommerce, and increased demand for flexible storage…

The way people search for businesses is starting to change—and it’s not a subtle shift. AI tools like ChatGPT, Google Gemini, and DeepSeek are beginning to shape how customers ask for recommendations online. Instead of browsing a list of results or clicking on ads, users increasingly expect…

Since Donald Trump’s return to the White House in January 2025, a flurry of executive orders has begun reshaping the economic landscape, introducing trade barriers, deregulation, and federal workforce reductions. The administration’s decision to reintroduce tariffs—25% on imports from Mexico and Canada and 10% on imports from…

In the dynamic landscape of the self-storage industry, marketing strategies are continually evolving to meet changing consumer behaviors and technological advancements. This evolution has seen a shift from traditional advertising channels to digital platforms, and now, the integration of artificial intelligence (AI) is poised to redefine how…

Revenue management has become an essential tool for maximizing profits in industries like aviation, hospitality, and car rentals. Airlines price their tickets dynamically based on seat availability, hotels adjust rates depending on occupancy, and even ride-hailing apps implement surge pricing to capture peak demand

The self-storage industry in Spain has seen steady growth over the past decade, driven by urbanization, shrinking living spaces, and evolving consumer needs. However, this expansion has not been without challenges, particularly in navigating a regulatory framework that does not yet recognize self-storage as a distinct category.

In recent years, the European self-storage market has transitioned from a niche segment of the real estate industry into a key focus for institutional investors. With urbanization, limited housing space, and the growing appeal of flexible storage solutions driving demand, the sector has demonstrated impressive resilience and…

Self-storage in Spain has come a long way since the early 2000s when the concept first arrived in the country. What was once a niche offering, with only a handful of facilities in major cities like Madrid and Barcelona, has since grown into a recognizable part of…

The self-storage industry in Europe traces its roots back to the 1980s, significantly lagging behind its U.S. counterpart, which began in the 1960s. Early adoption was slow, with the first facilities emerging in the United Kingdom and Scandinavia. Unlike in the U.S., where suburban sprawl and ample…

Spain’s self-storage industry has reached a crossroads. A growing number of operators are now purchasing smaller properties in the busiest parts of town, often converting ground floors or basements of existing buildings. The question is no longer whether self-storage is needed—demand is clearly on the rise—but rather…